The Problem We're Solving
When we surveyed 500 women who dress modestly, we heard the same frustration over and over: "I love fashion, but fashion doesn't seem to love me back." They described spending hours searching multiple sites, saving items in wishlists they never purchased, and settling for clothes that didn't make them feel confident. Meanwhile, brands were losing billions in potential sales simply because their modest-friendly pieces were impossible to find.
We realized this wasn't just a shopping problem—it was a connection problem.
65%
of modest shoppers struggle to find clothes that meet their needs
75%
abandon their carts because they can't find what they're looking for
Why? Because they're looking for modest clothing in a world that wasn't built for them
$279 billion in 2020
$375 billion by 2025
$400 billion by 2027
Yet there's no dedicated platform serving these shoppers
The Competition
While various solutions exist in the fashion space, no platform combines all the features modest shoppers need in one comprehensive solution.
How We Make Money
We're building multiple revenue streams that grow stronger over time.
Affiliate Partnerships
We earn commissions (typically 3-8%) when customers purchase items through our platform from partner retailers like Nordstrom or ASOS.
Sponsored Listings & Content
Brands pay us to feature their modest fashion items prominently in search results.
Brand Partnerships
Fashion brands pay for custom campaigns, exclusive collections, and co-branded content targeting our modest fashion community.
Subscriptions
Premium members pay monthly fees for advanced features.
Transaction Fees
We charge a small percentage on purchases made through our marketplace.
SaaS Licensing
We license our modest fashion search technology to other retailers and fashion platforms.
Private Label
We develop and sell our own modest fashion line based on gaps we identify in the market.
Data Insights
We sell anonymized trend reports and consumer insights to fashion brands and retailers (without sharing personal customer information).
Our AI-powered modest fashion search creates a larger community, which generates richer data on unmet needs, which attracts brands paying for visibility and insights, which funds advanced search features, which draws an even larger community.
This creates a flywheel effect where each revenue stream reinforces the others.
Your investment grows alongside a business that can start generating revenue early while building toward much larger opportunities in an underserved market.
Why Invest?
This isn't just a business gap—it's a chance to serve a global community that's been overlooked for too long. The market exists, the demand is proven, and the growth is consistent.
The question is: who will finally build the platform these shoppers deserve?
This represents a ground-floor opportunity in a rapidly growing market, solving a validated problem that affects 25% of global shoppers. With conservative valuations and significant upside potential, backed by an experienced team with both fashion and technology expertise, we're opening limited availability in our friends and family round for those who want to be part of building something meaningful—and profitable—from the very beginning.